Weekly Roundup: March 3rd, 2018

Technological advancements and the targeting of key groups like millennials and baby boomers continue to define the multifamily space. In this week’s collection of top multifamily reads, Property Management Insider discusses the importance of strategically marketing on technology platforms to successfully engage prospects and residents. Next, City Lab uncovers which metros are attracting the greatest share of millennial talent, and how this is influencing economic growth. Arbor’s Chatter blog then provides a comprehensive review of multifamily performance in 2017. Multifamily Executive identifies the growing need for expanding seniors housing options, and why now is the time to start investing. Finally, Urban Institute gives a detailed analysis of the factors that influence homeownership rates. 

How to Connect with Renters in a Technology-Driven World
Property Management Insider – March 6

“The clock is ticking when a prospect searches online for an apartment. Most marketers know that consumers spend only a minute or less—sometimes fewer than 10 seconds—before moving on if not satisfied with what’s on the screen.”

The Geography of Millennial Talent
CityLab – March 6
“Millennials are more distributed across cities, suburbs, and exurbs than is commonly thought, but the clustering of college graduates does reinforce the country’s spatial inequality.”

U.S. Multifamily Year in Review 2017 – Still Going Strong
Arbor Chatter – March 5
“Rent growth slowed, although remained healthy, and appears to have peaked in 2015. Despite a high volume of new supply, vacancy increased only slightly and remained at historically low rates.”

Investors Set Sights on Older Seniors
Multifamily Executive – March 6
“With the oldest baby boomers soon to turn 75, investors are bullish on the potential for growth in continuing care retirement communities over the next few decades.”

To Explain Changes in the Homeownership Rate, Look Beyond Demographic Trends
Urban Institute – March 6
“Expanded access to credit contributed to the rate’s rise through 2005, and the effects of the Great Recession, in combination with stagnating real wages, student loan debt, tight credit, and subtle changes in attitudes toward homeownership, contributed to its decline from 2005 to 2015.”


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